Here's what happens to one weekend Zoopla enquiry to Premier Housing. It would normally sit cold until Monday. Instead it gets a reply in two minutes and your team knows about it, with nobody at their desk.
Today this sits unread in the inbox until Monday. Amina has emailed three other agents too.
The details are read straight from the Zoopla enquiry first, then the AI sorts and summarises them. If it's unsure about anything, it sends a simple acknowledgement and passes it to your team rather than guessing.
This is the moment that wins the lead. It only goes live once you've approved the exact wording, and you can start with your own team replying, then switch this on when you're ready.
The moment a hot lead lands, we text you, or message you on WhatsApp, on your own phone. You glance at it and reply when you want. (An AI phone call for genuinely urgent leads is an optional extra.) Want the most cautious start? We can begin with these alerts only and you reply to every tenant yourself, then switch on the automatic reply once you're comfortable with the wording.
This is the handoff point. When the tenant comes back with a time, the assistant spots that it's a reply to Amina's enquiry and pings you again. It won't confirm the slot or carry on the conversation by itself. It warms the lead up and tidies it; you or your team books the actual viewing.
Your team starts Monday ahead. The tenant already feels looked after, you've got her details, and nobody has made any judgement call on her. The alternative is the same enquiry still sitting unopened in the inbox.
Start here: Brackstone reads every after-hours Zoopla enquiry and flags the hot ones to you, and you reply when you want. Low risk, quick to switch on, and no AI messages go to your customers.
Add when you're ready: the instant tenant reply above. That's the part that actually wins the lead ahead of the other agents, and it goes live only once you've approved the exact wording.
Later: provisional viewing booking against your own diary, once your team has a shared, maintained calendar in place.